The good old Chinese proverb has a powerful implication; the anecdote illustrated the fact that each & every person acknowledges an event drastically more if it is viewed. Utilising video production or videography it is viable to shoot a series of events.
At the present time in all company presentations, video clips are often implemented. By employing video production services it’s feasible to give the crucial communication to several consumers to help satisfy them. Video production is at this moment employed for several jobs; however, a number of short format online videos and brand related productions are usually manufactured in order to attain particular business goals.
Audio video productions are now in fashion and thus are used in roughly any sort of industry activity. Creative businesses at the outset by and large work with a certain sort of client or a corporation that wants to develop a short format online video commercial, a presentation or a series of video clips. The full work of video production is usually carried out by a number of freelancers; yet there are a handful of good online video production agencies around at the moment. Improve your businesses revenue online with promotional video production from Vidify.
The contribution of music composers, cameraman & script writers can also be very typical when creating audio video productions. Furthermore, advertising agencies & public relations agencies have recently become involved with many aspects of video publishing.
Introduction:
[Sharing of Knowledge through Corporate e-books]
For organisations to stay competitive, they must be willing to share knowledge with the public because the digital revolution has enabled information to move beyond geographical boundaries. The new rule of corporate survival is not just the ownership of knowledge; it also means that the conscious effort to modify and “self-destroy” it.
With this in mind, business decision-makers must seriously consider the sharing, selling and protection of organizational knowledge through the launching of corporate e-books off their websites.
[Relook at e-books]
An e-book is a more advanced version of a word-processing document where interesting animations and sounds can be included. Links can also be added so that e-book readers can join a forum or interact with the author in real time. A common misconception of an e-book is a gadget (the size of a PDA) that has to be lugged around. For starters, free e-book readers provided by Microsoft and Glassbook can be downloaded at http://www.bn.com and installed on a computer.
At the same site, readers are also allowed to download free unabridged e-books that can be stored in the publisher’s external hard drive. This way, your own hard drive will not be over-utilised.
[De facto e-book format]
Actually before the talk of e-books, many businesses were using PDF as the de facto e-book and Adobe’s free Acrobat Reader as the most versatile reader. Wotch.com’s decision to provide free e-books that can be downloaded from the Sydney Olympics’ official website is a good example of the effective use of e-books.
Here are some steps about getting started in creating corporate e-books.
Step 1:
[Identify your organizational strengths]
This is crucial as most surfers are willing to read only 2 corporate e-books from each visit. As an example, if you run a publishing company, you have to decide which magazine or trade publication that you want to portray.
Step 2:
[Choose the medium of transfer]
If you are reaching to a global audience and have a limited budget, the best starting point is to use the PDF format. This format is compatible with most common programs in the market and its reader can be freely downloaded. You can also get free help at http://www.planetpdf.com
Step 3:
[Choose the links]
Creating a corporate e-book is to enable you to transmit your ideals and expertise to your customers. The buzzword here is loyalty. Thus it is crucial that links like “feedback to us” and “join our mailing-list” be included in the e-book.
Step 4:
[Recruit them]
You should also invite people who download your e-book to consider working for your organization. This idea is not as simplistic as it seems. You can include a requirement that the person has to provide details about his qualifications before given permission to download the e-book. You can easily program unsuitable candidates to receive your corporate e-book and not get an online job application form.
Step 5:
[Greater staff participation]
As the idea of a corporate e-book gets passed around, you have to encourage your staff to contribute ideas and articles to create inter-departmental e-books. This is useful if future job seekers want to find out more about working in a specific department.
Step 6:
[E-Commerce anyone?]
Many participants for our talks about e-books do not realize that there is a market for the sale of corporate e-books. If your organization has a talented workforce, it will not be a surprise if their corporate e-books can be sold and the remuneration can be a reward for their effort. Many foreign MNCs have also established a separate department for marketing and distributing of corporate e-books. To find out more, you can check out http://www.mightywords.com
Step 7:
[Get it in print]
The e-book has finally gone full circle! The idea of putting the corporate e-books to print is to improve the sense of loyalty and belonging to your corporation. You can also include a sypnosis of the corporate e-books in your company’s annual report.
About the Author
Colin Ong TS is the Managing Director of MR=MC Consulting Pte Ltd (www.mrmc.com.sg). He is a prolific writer on HR , Corporate Learning and New Technology issues. His writings have appeared in a number of global portals (http://www.mrmc.com.sg/research.html) He has recently launched a free learning portal at http://courses.yahoo.com/course/mrmc which was featured in the recent Singapore Learning Festival. For free articles and advice, please email colin@mrmc.com.sg
Whatever kind of freelance or consulting work you do, one of the best ways to attract top clients is to position yourself clearly as an expert in your field.
And yes, you first have to be an expert. You don’t have to be the world’s leading expert, but you do need to know what you’re talking about, and in real depth.
To become a credible expert it first helps if you choose your niche carefully.
If your niche is too broad - like ‘all consumer electronics’ - you’ll find it hard to position yourself as a true expert.
If your niche is too narrow - like ‘Sony PlayStation’ - you’ll find it hard to make a living.
Niches like ‘computer games’ or ‘home entertainment’ are perfect. It won’t take you a lifetime to become an expert in either field, and there are plenty of prospective clients to choose from.
Of course, it will help enormously if you choose a niche in an area that genuinely interests you.
>> Got expertise? Here’s the next step…
One of the fastest ways to get the word out is to get your name in print. In other words, write articles.
It’s the strangest thing…but as soon as someone sees your name in print, your ‘expert’ status automatically jumps up several notches.
Publish your articles on your own web site. And make it known that other site editors can reprint your articles on their own sites and in their newsletters. Get the word out through a blog and by participating in discussion groups.
And, of course, every article should include a short bio and link back to your own site.
>> What’s better than having your articles online?
The next step is to get your articles printed in real print publications, on paper. Again, strangely, an article on paper earns you more expert points than an article on the web.
Best of all, if your niche is, for instance, home renovation products and services, get an article printed in one of the trade magazines that serves that industry.
Now you’re getting in front of hundreds or even thousands of prospective clients. It’s not an ad. It’s better than an ad. You’re presenting yourself as a true expert, with the implicit endorsement of the editor of the publication.
>> Accept those invitations to speak
Once your name has appeared as the author of a sufficient number of useful, expert articles, you’ll start getting invitations to speak. If they don’t come your way, start looking for them.
You can start out small, speaking to local business groups and marketing associations. If all goes well, you’ll soon find yourself with opportunities to speak to much larger groups at industry conferences.
And yes, being a speaker earns you major expert points.
>> Time to write a book?
Nothing brings you expert status faster than being the author of a book. Do you know enough on your subject to write a book? It may take a little time before you’re ready. But the more articles you write and the more times you speak, the deeper your knowledge will grow.
In addition, articles and speaking engagements generate feedback from your readers and listeners. And the more feedback you get, the better you will know what it is people really want and need to know.
If you can get published and distributed by a major publishing house, so much the better. If not, self-publish. You’ll need to do a lot of promoting to get the sales, but you can earn more money from each book sold and still confirm your status as an expert in your field.
>> Concluding thoughts
After a while you’ll find yourself writing articles, speaking at public and corporate events and signing copies of your book or books at every opportunity.
At that point you will have truly earned your stripes as an expert and will find yourself with a very impressive list of clients and prospects.
Start writing!
Nick Usborne is a copywriter, author and speaker. You can access all his newsletter articles on writing for the web at his http://www.ExcessVoice.com site. You’ll find more articles and resources on how to make money as a freelance writer at http://www.FreelanceWritingSuccess.com